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Barhate, G. H.
- E-CRM in Indian Banks: Differentiating Tool in Competitive Market
Abstract Views :267 |
PDF Views:250
Information technology has embraced banking services like any other industry. New generation services include use of ATMs, Internet Banking, Mobile Banking, customer Call center and other internet driven services like E-banking etc. The concept of CRM when seen in the context of ebusiness, it translates into e-CRM, which essentially deals with managing customer interactions over the web. Through information technology uses we find that there is an attempt to exceed customer expectation on service quality dimension. The most of the Indian banks have entered in the technology age and providing various types of electronic products and services. The present paper endeavors to explore the concept of e-CRM in Indian banks from its various dimensions covering specifically its concept, benefits, techniques used in e-CRM. It also extends to the need, process, present status and future prospects of e-CRM in Indian Banks.
Authors
Affiliations
1 PIRENS IBMA Loni, Dist-Ahmednagar,University of Pune, IN
2 C.D.J.College of Commerce,Shrirampur, Dist-Ahmednagar, University of Pune, IN
1 PIRENS IBMA Loni, Dist-Ahmednagar,University of Pune, IN
2 C.D.J.College of Commerce,Shrirampur, Dist-Ahmednagar, University of Pune, IN
Source
IBMRD's Journal of Management & Research, Vol 3, No 1 (2014), Pagination: 258-269Abstract
Customer is the king in kingdom of Marketing and Banking domain has no exception to it. In the digital economy of the 21st century, the focus of production efficiency and product differentiation is shifted to value creation and relationship management. Customer relationship management (CRM) is a critical business strategy in gaining competitive advantages. Technology, People and Customer are the three pillars of the success of banking in the fast changing economic environment. The ultimate performance of a bank depends upon the satisfaction of its customers. In the competitive banking era, banks have to strive hard for retaining and enlarging their customer base.Information technology has embraced banking services like any other industry. New generation services include use of ATMs, Internet Banking, Mobile Banking, customer Call center and other internet driven services like E-banking etc. The concept of CRM when seen in the context of ebusiness, it translates into e-CRM, which essentially deals with managing customer interactions over the web. Through information technology uses we find that there is an attempt to exceed customer expectation on service quality dimension. The most of the Indian banks have entered in the technology age and providing various types of electronic products and services. The present paper endeavors to explore the concept of e-CRM in Indian banks from its various dimensions covering specifically its concept, benefits, techniques used in e-CRM. It also extends to the need, process, present status and future prospects of e-CRM in Indian Banks.
Keywords
e-CRM, Indian Banks, E-banking- Green Banking: An Overview
Abstract Views :229 |
PDF Views:168
Authors
Affiliations
1 CD Jain College of Commerce, Shrirampur, IN
2 PIRENS Research Center, Loni, IN
1 CD Jain College of Commerce, Shrirampur, IN
2 PIRENS Research Center, Loni, IN
Source
IBMRD's Journal of Management & Research, Vol 5, No 2 (2016), Pagination: 70-75Abstract
Change is the law of nature. The environment and climate change are the most complicated issues that world is facing today. So adoption of change is the need for the survival. Today's business is all about being green. From Wal-Mart to Apple, everyone is talking about how green they are. Being a financial organization banks are responsible for the economic development of the nation. Green banking means promoting environmental friendly practices and reducing carbon footprint from banking activities. Adoption of green banking practices will not only be useful for environment, but also benefit in greater operational efficiencies, a minimum errors and frauds, and cost reductions in banking activities. The present paper aims to highlight Indian initiatives by various banks adopting green banking in India. Further, an attempt has been made to highlight the major benefits, confronting challenges of Green Banking.Keywords
Banking, Eco-Friendly, Green, Online.References
- Yadwinder Singh, ‘Environmental Management through Green Banking: A study of Commercial Banks in India’, International Journal of Interdisciplinary and Multidisciplinary Studies, Vol 2, No.4, 2015
- Ritu, ‘Green Banking: Opportunities and Challenges’, International Journal of Informative & Futuristic Research, Volume 2, Issue 1, September 2014
- Neyati Ahuja, ‘Green banking in India: A Review of Literature’, International Journal for Research in Management and Pharmacy, Vol. 4, Issue 1, January 2015
- Dr. Nishikant Jha, Shraddha Bhome, ‘A study of green banking trends in India’, Abhinav, Volume II, May’13
- Ashis Kumar Chaurasia, ‘Green banking practices in Indian banks’, JOMASS, Volume 1, Issue 1, February 2014
- Dr. Sarita Bahl, ‘Green Banking - The New Strategic Imperative’, Asian Journal of Research in Business Economics and Management, Volume 2, Issue 2 February 2012 Dr. Sarita Bahl, ‘The Role of Green Banking in Sustainable Growth’, International Journal of Marketing, Financial Services and Management Research, Volume 1, Issue 2, February 2012
- Suresh, Chandra Bihari, and Pandey Bhavna. "Green banking in India", Journal of Economics and International Finance, 2015
- http://www.allbankingsolutions.com/banking-tutor/what-is-banking.shtml
- www.abhinavjournal.com
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- www.smbs.in
- Personal Financial Planning Behavior of Investors in Ahmednagar
Abstract Views :146 |
PDF Views:65
Authors
Affiliations
1 PDVVPF’s IBMRD,Ahmednagar, IN
2 C.D.Jain College, Shrirampur, IN
1 PDVVPF’s IBMRD,Ahmednagar, IN
2 C.D.Jain College, Shrirampur, IN